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FW24 / Streetwear SPORTSGROUND

Project

Womens Streetwear Collection

My latest work of a streetwear capsule featuring a strong brand aesthetic.

- Sporty relaxed everyday clothing
- Contemporary style
- Sophisticated details creating a strong brand aesthetic
- Target audience: 25 to 45-year-old women in urban environments who cultivate their own environmentally conscious style

Moodboard mit Stimmungsbildern von Sportswear-Details wie Reissverschluss, Falten, elastische Bunde, Sporthalle Boden und Farbpalette.

Moodboard with pictures of garment details such as gathered hems, pleats, sleek surfaces, mono-coloured looks. Moodboard mit Bildern von Bekleidungs-Details wie elastische Bunde, Teilungslinien, glatte Oberflächen, einfarbige Looks.

CAD desings (fashion flats) of women streetwear, showcasing: t-shirt, turtle-neck jumper and pant with gathered waistband. Colour palette. CAD Zeichungen (Modezeichnungen): T-Shirts, eines Turtleneck-Pullovers und Hose mit zusammengezogenem Bund. Farbpalette.

Technical fashion drawings of a T-shirt, jumper, and pants, featuring details like dividing seams. In the background, inspiring photographs of sports ground features.

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